Independent public-signal report
ASOS - Shop Fashion Online app review & ASO audit
Google Play · Shopping · Last audited
ASOS - Shop Fashion Online has a strong public ASO foundation, but this report still identifies specific conversion, review and maintenance signals worth monitoring.
Executive answer
What does the public evidence say?
ASO health
ASOS - Shop Fashion Online has a strong public ASO foundation, but this report still identifies specific conversion, review and maintenance signals worth monitoring.
User risk
5 sampled reviews point to customer support as the strongest recurring complaint.
Maintenance signal
ASOS - Shop Fashion Online was last updated 20 days ago.
Review intelligence
Sentiment and complaint concentration
Twelve-signal ASO audit
What is helping—and what should change?
Priority fixes
No preview video
Neither store requires a video, but listings with one convert noticeably better, and conversion feeds ranking.
Recommended actionAdd a 15-30 second preview of the core flow.
Negative reviews go unanswered
Only 0% of the stored reviews have a developer reply. Replies lift ratings and are read by both stores as an active-listing signal.
Recommended actionReply to every 1-2 star review; many users raise their score after a reply.
Signals already working
Review velocityHow many new public reviews arrive per month78.8/month
Developer reply rateShare of sampled reviews the developer has answered0%
ScreenshotsImages shown on the store listing8
Localized marketsMarkets where the listing is actually translatedNot checked yet
ASO keyword map
Main keyword candidates for ASOS - Shop Fashion Online
Inferred from public title and description relevance. These are not private search-volume, conversion-rate or live-ranking claims.
shop
fashion
asos
online
brands
daily
amp
fix
latest
trends
beta
card
Indicative public-signal value
Not published for this app
Public-signal valuation is unavailable for major enterprise brands because private revenue, ownership and financial data is required.
Evidence excerpts
What users are reporting
Quoted verbatim from public Google Play reviews. Each carries the rating, date and app version it was left on, so it can be checked against the listing.
“The clothing sizes are accurate, and the quality is good. The only negative thing I would mention is the shipping. Even if you pay extra for faster delivery, your package still ...”
“sends too many daily notifications.”
“No setting to turn off notifications?”
“Very disappointed with ASOS customer service. I followed all return instructions exactly, confirmed the address with a support agent, and still ended up sending the parcel to th...”
“SCAMMERS. Refused to refund me BC the company they work with delayed the return by two weeks. 😡😡😡😡😡 Lost a customer for less than 9 euros.”
Neither store provides a link to an individual review, so these quotes cannot be deep-linked. They can be verified in the app's public reviews on Google Play using the rating and date shown. If you own this app and believe a quote is misattributed, tell us and we will re-audit it.
Keep comparing
Related evidence
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Clear answers
Questions about ASOS - Shop Fashion Online
What is the ASO score for ASOS - Shop Fashion Online?
ASOS - Shop Fashion Online scored 93 out of 100 in Bright App Data's twelve-signal public listing audit. The score covers listing copy, media, reviews, update cadence, privacy and localization signals.
What problems are users reporting about ASOS - Shop Fashion Online?
The strongest detected complaint cluster is customer support, supported by 5 matching sampled reviews. The report shows issue counts and available excerpts.
What are the main ASO keyword candidates for ASOS - Shop Fashion Online?
The strongest visible-listing candidates are shop, fashion, asos, online, brands. These are inferred from public title and description relevance, not private search-volume or ranking data.
When was ASOS - Shop Fashion Online last audited?
This Bright App Data report was last audited on Aug 4, 2026. Store listings and review patterns change over time, and reports are refreshed automatically as the catalog re-checks each listing.
Why is there no estimated value for ASOS - Shop Fashion Online?
Public-signal valuation is unavailable for major enterprise brands because private revenue, ownership and financial data is required. The ASO audit, review complaint clusters and maintenance signals on this page are unaffected.
Does Bright App Data have private analytics for ASOS - Shop Fashion Online?
No. Bright App Data uses public app-store listing and sampled review evidence. It does not claim access to private conversion, retention, revenue or developer-console data.
What the store itself requires
Google Play rules that apply to ASOS - Shop Fashion Online
Quoted from Google Play's own documentation, with the source for each. These are the published requirements — we report what the public listing shows against them and never assert a violation we cannot see.
Target API level 36 by 31 August 2026
Google Play requires new apps and updates to target Android 16 (API level 36) from 31 August 2026. An existing app below API 35 is only served to new users on devices running at or below its target version, so it quietly stops reaching modern phones.
What this report can see: We can see how long ago this app last shipped an update. We cannot see its target API level — that is only visible in Play Console.
Android Developers — target API level requirementsCrash and ANR thresholds affect store visibility
Google Play may reduce an app's visibility and show a warning on its listing when the user-perceived crash rate passes 1.09%, or the ANR rate passes 0.47%, on a 28-day average. The per-device-model thresholds are 8% for both — an app can look healthy overall and still be failing on one popular handset.
What this report can see: We can see what users report about crashes and device compatibility in public reviews. We cannot see the actual vitals numbers.
Android Developers — Android vitalsStore listing metadata rules
Titles are capped at 30 characters and may not use emoji, repeated special characters, ALL CAPS outside a brand name, or claims about rankings or pricing. Descriptions may not carry unattributed user testimonials or excessive keyword repetition.
What this report can see: All of this is on the public listing, so these checks are fully evidenced.
Google Play — store listing and promotion policyVerified against Google Play documentation on . Store requirements change — check the linked source before acting on a deadline.
Reviewed by Bright App Data. The report uses public app-store listing and sampled review evidence. Private conversion, retention and revenue data are never guessed. App owners can dispute, correct or refresh this report.
Read the methodology