Guides from the audited catalog

Better questions for app owners and buyers.

Evidence-led guides to discoverability, user complaints, maintenance risk and app value — grounded in the apps we audit rather than received wisdom.

Original research 9 min read

Most common app problems: what 6,634 audited apps show

Across 6,634 audited Google Play and App Store listings, the most common app problems users report are payment failures (28.6% of apps) and device compatibility (28.4%) — effectively tied — then UI or UX friction (25.4%), subscription trouble (21.8%) and login errors (17.2%). Crashes rank seventh, at 10.3%. Only 12.5% of the 13,904 clusters were high severity.

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ASO basics

What Is ASO? App Store Optimization, Explained

ASO means app store optimization — not Administrative Services Organization. What it covers, what it can't fix, and what 6,634 audited store listings show.

7 min
App Intelligence, ASO & Valuation Insights | Bright App Data