Fire Emblem Heroes app icon

Independent public-signal report

Fire Emblem Heroes app review & ASO audit

Google Play · Simulation · Last audited

View store listing
Quick answer

Fire Emblem Heroes has a strong public ASO foundation, but this report still identifies specific conversion, review and maintenance signals worth monitoring.

48 days since the developer's last store update
3 ASO actions recommended from the public listing
4 recurring clusters detected in sampled reviews
ASO score85/100Grade A · 3 recommended actions
Store rating4.5/5638,186 ratings
Reviews sampled7541 critical · 34 positive
Estimated valueNot published for enterprise brands
Report audited App last updated 48 days ago 10,000,000+ downloads US storefront data

Executive answer

What does the public evidence say?

ASO health

Fire Emblem Heroes has a strong public ASO foundation, but this report still identifies specific conversion, review and maintenance signals worth monitoring.

User risk

8 sampled reviews point to ui or ux as the strongest recurring complaint.

Maintenance signal

Fire Emblem Heroes was last updated 48 days ago.

Review intelligence

Sentiment and complaint concentration

Positive (4–5 stars)34
Critical (1–3 stars)41

Recurring issue clusters

UI or UX8 reviews

5 since the last update

Missing features4 reviews

2 since the last update

Location or GPS4 reviews

1 since the last update

Payment3 reviews

1 since the last update

The developer last shipped an update 48 days ago. Complaints written since then describe the current build; earlier ones may already be fixed, and severity is scored accordingly.

Twelve-signal ASO audit

What is helping—and what should change?

Priority fixes

MEDIUM

Short description is far below the limit

Only 12 of 80 indexed characters are used.

Recommended action

Fill the field with the two or three phrases customers actually type into the store search box.

MEDIUM

Description looks keyword-stuffed

"emblem" makes up 6.6% of the description, above the ~3% level stores treat as spam.

Recommended action

Rewrite the repeated phrase into natural sentences and use variations instead.

MEDIUM

Negative reviews go unanswered

Only 0% of the stored reviews have a developer reply. Replies lift ratings and are read by both stores as an active-listing signal.

Recommended action

Reply to every 1-2 star review; many users raise their score after a reply.

Signals already working

Title uses its keyword spaceObserved in the current public listing.
24 screenshotsObserved in the current public listing.
Has a preview videoObserved in the current public listing.
Rating 4.5Observed in the current public listing.
Recently updatedObserved in the current public listing.

Review velocityHow many new public reviews arrive per month29.6/month

Developer reply rateShare of sampled reviews the developer has answered0%

ScreenshotsImages shown on the store listing24

Localized marketsMarkets where the listing is actually translatedNot checked yet

ASO keyword map

Main keyword candidates for Fire Emblem Heroes

Inferred from public title and description relevance. These are not private search-volume, conversion-rate or live-ranking claims.

01

emblem

100% relevance
02

fire

95% relevance
03

heroes

65% relevance
04

rpg

19% relevance
05

strategy

19% relevance
06

characters

16% relevance
07

story

12% relevance
08

battles

9% relevance
09

may

9% relevance
10

allies

7% relevance
11

blade

7% relevance
12

fight

7% relevance

Indicative public-signal value

Not published for this app

Public-signal valuation is unavailable for major enterprise brands because private revenue, ownership and financial data is required.

Evidence excerpts

What users are reporting

Quoted verbatim from public Google Play reviews. Each carries the rating, date and app version it was left on, so it can be checked against the listing.

Summoner Duels (PvP) is putrid garbage. It has terribly overpowered opponents using unbalanced trash. The power creep is beyond repair at this point. Only the latest heroes seem...

☆☆☆☆ · v10.7.0UI or UX · public Google Play review

Day 1 player here, but the power creep has absolutely ruined this game for me. There's no strategy that can compete with the new units they're releasing other than "spend money ...

★★★☆☆ · v10.7.0UI or UX · public Google Play review

This game needs a classic mode so I can kill off Seidr

☆☆☆☆ · v10.7.0Missing features · public Google Play review

powercreep has officially ruined this game. newest map is unbeatable

☆☆☆☆ · v10.7.0Location or GPS · public Google Play review

Edit: For as long as I've played this game, I've seen a lot of good and bad stuff that has happened within this game, 10+ years as a matter of fact, and despite of me playing th...

☆☆☆☆ · v10.7.0Payment · public Google Play review

Neither store provides a link to an individual review, so these quotes cannot be deep-linked. They can be verified in the app's public reviews on Google Play using the rating and date shown. If you own this app and believe a quote is misattributed, tell us and we will re-audit it.

Clear answers

Questions about Fire Emblem Heroes

What is the ASO score for Fire Emblem Heroes?

Fire Emblem Heroes scored 85 out of 100 in Bright App Data's twelve-signal public listing audit. The score covers listing copy, media, reviews, update cadence, privacy and localization signals.

What problems are users reporting about Fire Emblem Heroes?

The strongest detected complaint cluster is ui or ux, supported by 8 matching sampled reviews. The report shows issue counts and available excerpts.

What are the main ASO keyword candidates for Fire Emblem Heroes?

The strongest visible-listing candidates are emblem, fire, heroes, rpg, strategy. These are inferred from public title and description relevance, not private search-volume or ranking data.

When was Fire Emblem Heroes last audited?

This Bright App Data report was last audited on Aug 4, 2026. Store listings and review patterns change over time, and reports are refreshed automatically as the catalog re-checks each listing.

Why is there no estimated value for Fire Emblem Heroes?

Public-signal valuation is unavailable for major enterprise brands because private revenue, ownership and financial data is required. The ASO audit, review complaint clusters and maintenance signals on this page are unaffected.

Does Bright App Data have private analytics for Fire Emblem Heroes?

No. Bright App Data uses public app-store listing and sampled review evidence. It does not claim access to private conversion, retention, revenue or developer-console data.

What the store itself requires

Google Play rules that apply to Fire Emblem Heroes

Quoted from Google Play's own documentation, with the source for each. These are the published requirements — we report what the public listing shows against them and never assert a violation we cannot see.

Target API level 36 by 31 August 2026

Google Play requires new apps and updates to target Android 16 (API level 36) from 31 August 2026. An existing app below API 35 is only served to new users on devices running at or below its target version, so it quietly stops reaching modern phones.

What this report can see: We can see how long ago this app last shipped an update. We cannot see its target API level — that is only visible in Play Console.

Android Developers — target API level requirements

Crash and ANR thresholds affect store visibility

Google Play may reduce an app's visibility and show a warning on its listing when the user-perceived crash rate passes 1.09%, or the ANR rate passes 0.47%, on a 28-day average. The per-device-model thresholds are 8% for both — an app can look healthy overall and still be failing on one popular handset.

What this report can see: We can see what users report about crashes and device compatibility in public reviews. We cannot see the actual vitals numbers.

Android Developers — Android vitals

Store listing metadata rules

Titles are capped at 30 characters and may not use emoji, repeated special characters, ALL CAPS outside a brand name, or claims about rankings or pricing. Descriptions may not carry unattributed user testimonials or excessive keyword repetition.

What this report can see: All of this is on the public listing, so these checks are fully evidenced.

Google Play — store listing and promotion policy

Verified against Google Play documentation on . Store requirements change — check the linked source before acting on a deadline.

Reviewed by Bright App Data. The report uses public app-store listing and sampled review evidence. Private conversion, retention and revenue data are never guessed. App owners can dispute, correct or refresh this report.

Read the methodology